01
The problem
The 7am you didn't sign up for.
The glow from a great facial fades by Friday — and a standing appointment costs a small fortune in time and money. We were tired of renting our skin's best days.
Our story
How a spa habit
became a shelf.
LumaNYC makes spa-grade skin tech for home — the technology behind in-office facials, reimagined for a few quiet minutes in your own bathroom. No appointments, no membership, no needles. Just visible, repeatable results, on your schedule.
Every brand has an origin story. Ours is short, a little stubborn, and it starts at 7am in front of a mirror.
02
The idea
Bring the treatment room home.
So we thought like a tech company: take the tools the best clinics swear by — microcurrent, LED, collagen — strip away the complexity, and calibrate them for the five quiet minutes you'll actually spend.
03
The promise
Trending skin tech, fairly priced.
We hunt what's genuinely working, pressure-test it, and bring it home at a price that makes sense for real people — not $300 a facial, not a four-figure device. For every hand.
04
Today
A small, considered line.
Seven rituals, built to layer into one five-minute routine — quiet, premium, and genuinely effective. That's the whole idea.
We never set out to sell skincare. We wanted to hand people their best skin back — on a Tuesday, in their own bathroom.
What we keep coming back to
Who we are
An independent beauty-tech brand, inspired by New York.
LumaNYC is a small, independent team with one obsession: bringing the results you'd book a New York facial for into your own bathroom. We don't run a treatment room — we build the tools, write the rituals, and answer every message ourselves. No call centre, no faceless mega-brand — just real people who care how your skin looks on a Tuesday.
What we makeAt-home skin-tech rituals
Where we shipWorldwide · free & tracked
SupportReal humans, within 24h
Guarantee60 days, money back
Reach ussupport@lumanyc.shop
What we believe
Three rules we don't break.
Fairly priced
Spa-grade results shouldn't be gatekept behind a $300 facial or a four-figure device. We price for real people — for every hand.
Genuinely effective
We pressure-test what actually works and skip the hype. If it doesn't earn its place on your shelf, it doesn't make the cut.
Quietly premium
Warm, calm, considered design — tools you're happy to leave on the counter, not hide away in a drawer.